Corporate Communications High Tech Page

High-Tech & Industry Portfolio

Since 1985 we have worked with over 80 industrial and high tech companies providing comprehensive sales support, advertising, direct mail and marketing assistance, product design and visualization, Website development and more.

We understand how to focus on the important message of a technical solution, and are skilled at communicating in trade-to-trade or trade-to-end-user situations. Most customers need your product or service to solve an application problem or a process need. They must recognize themselves, or their predicament, or their dreams, in your message. They will want to buy from you because you are uniquely positioned to reduce their pain, enable their research or process, or add value to their own product.

To communicate effectively is to persuade and to sell. Your audience must quickly and clearly understand what you offer, followed by an exposition of benefits and features, accompanied by a clearly focused call to action.

Who is your real target audience?
How does this communication fit into your sales and marketing methodology?
How will you define success?
What is your unique selling proposition?
What do you want your audience to do after seeing your message?
Have you made it easy and attractive to perform that response?
How will you proceed with the results?
How will you analyze the effectiveness of your method?
What type of equity are you building in brand and company awareness?

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Client: Azonix Corporation Project: Sales support brochure for industrial computer product line Comments: We have performed product design, corporate ID development, product roll-out, sales support literature and more for this client since 1991.
Client: Azonix Corporation Project: ProPanel Hazardous Area Computing sales brochure
Client: Azonix Corporation Project: Control system sales brochure Comments: A missionary sell; the DCS Plus product falls in a new category of control systems
Client: Azonix Corporation Project: Direct mail to increase attendance at trade show Comments: Combined with offer to receive 30-min. phone card upon presentation of card at booth
Client: Azonix Corporation Project: Web Site Comments: Client offers mostly custom engineering services; site must provide information but not turn customers away by presenting limiting specifications.
Client: Microfluidics International Corporation Project: Annual Report Comments: Client's Board declared this annual to be the best in 14 years
Client: Microfluidics International Corporation Project: Microfluidizer Processor sell sheet Comments: One in a series of 10 product sell sheets that replaced Tech Briefs and Data Sheets used prior to this design
Client: Microfluidics International Corporation Project: User stories/editorial reprints Comments: A coherent system for presenting editorial and user testimonials to prospective clients with similar scenarios
Client: Inmagic Software Project: Product Packaging System Comments: Part of a multi-product system including packaging, manuals, demos and reference material
Client: Negotiator Pro Project: Product packaging Comments: Package coordinated thematically with direct sales efforts
Client: DRI Project: Business Week Ad for Market Scan Software Comments: This ad returned 80 leads in one placement for a $40K software product
Client: Henco Software Project: Sales Brochure Comments: How to visualize a software database that links offices around the world with reference resources and internal databases? Four industry examples are provided. This brochure underwent seven printings without alteration
Client: Inframetrics Project: A line of sales brochures for infrared viewers Comments: Client had previous mismatched collection of individual brochures and data sheets. This brochure line coordinated the product presence.
Client: Microfluidics Corporation Project: Full Web site is continuously updated with investor information and seminar schedules. Customers can request literature and reprints directly from the site. Comments: This site now pulls more contacts than the company's decade-old telemarketing program.
Client: Inmagic Software Project: Full sales support, corporate ID, advertising, packaging Comments: A database company with established vertical markets needed to expand sales and customer base.
Client: Negotiator Pro Company Project: Direct mail Comments: Part of a series of direct mail projects in several different formats.
Client: Solectria Project: Sell sheets for electric cars Comments: Solectria is the world's leading producer of advanced technology for electric cars, trucks and busses. We have produced their sales literature and a parts catalog, as well as car graphics, labeling and corporate ID.
Client: Thermo Electron Project: Corporate capabilities brochure Comments: A full 32-page brochure details technology for 6 divisions; a leave-behind for sales personnel on international and domestic calls.
Client: Azonix Corporation Project: Trade ad Comments: Half-page campaign for a control system that eliminates 70% of set-up labor.
Client: Azonix Corporation Project: Trade ads Comments: Two in a series of dozens of ads supporting products used in hazardous environments for computer control.
Client: Azonix Corporation Project: Corporate ID Comments: Part of a complete image makeover, even include office environmental design.
Client: Azonix Corporation Project: Direct mail Comments: One of a series of projects converted to foreign language for use by overseas divisions.
Client: Azonix Corporation Project: Trade ad Comments: This ad graphically depicts the design and component advantages of the ScannerPlus measurement and control system.
Client: Engineered System Solutions Project: Corporate ID Comments: Start-up image and collateral support.
Client: Azonix Corporation Project: Editorial coverage Comments: We help our clients obtain front page and internal magazine exposure for their products and technology by providing uniquely interesting story and graphic content.
Client: Inmagic Software Project: Trade ad Comments: Inexpensive B/W ad uses humor for high impact. (Legal Vertical Market)
Client: Inmagic Software Project: Trade ad Comments: B/W ad for the Library vertical market.

Client: Media Impact Project: Corporate ID Comments: Pro bono for non-profit.
Client: Network Dynamics, Inc Project: Product ID Comments: Product makeover including CD labels, new brochure, etc.
Client: Network Dynamics, Inc Project: B/W CD label for MPX demo
Client: Wordstock Project: Sales brochure Comments: Client's previous sales collateral was unsuccessful. Our makeover targeted his customer base correctly. Brochure was reprinted without change for seven years until product line was sold profitably.
Client: General Electric Co. Project: Direct Mailer Comments: First introduction of colored Lexan for use in manufacturing consumer goods
Client: Yankee Traders, Inc. Project: Product Packaging Insert Comments: Positioned client's high-quality product against poorer-quality imports

[About Us] [Services] [Portfolio] [Clients] [Contact Us]